Mr. Soffer has spent almost two decades in digital media. He helped launch and build an early online travel company called SkyAuction.
Mr. Soffer has presented at a variety of national conferences including the Association of National Advertisers Digital and Social Summit and the Conference on Time and Attention.
His personal passions include playing with new technology gadgets, finding under-the-radar wines, tennis, traveling, bicycling, reading Business Insider and always having a high-quality bean-to-bar dark chocolate bar within reach.
Mr. Soffer received a B.A. degree in Latin American Studies and Economics from Wesleyan University in Middletown, CT, and an M.B.A from Columbia University in New York, NY and London Business School in London, England.